Best-in-class dataĪs always, I’d like to start by saying a very big thank you to the world-class data partners who’ve made this year’s reports possible, especially:
We’ve also got a look back at the first ten years of the Global Digital Reports series.Īt almost 8,000 words, this article’s a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures.
Some uncomfortable truths about advertising Significant increases in the cost of social media ads New insights into the world’s social media preferences Our new Digital 2022 Global Overview Report – published in partnership with We Are Social and Hootsuite – reveals that most of the connected world continues to grow faster than it did before the pandemic.īig stories in this year’s report include:ĭouble-digit growth in social media usersīig gains for YouTube, Instagram, and TikTok
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